In March 2011, Jen Fromal and Jen Saunders decided to embark on a series of 30 Day Challenges that would slightly alter their lifestyles for a short period of time in order to help them see the world in a new way and really give them a different perspective about themselves and the global community we all live in.

Jen and Jen are all about promoting awesomeness, and doing it in a big way. They will take to their blogs, Twitter, Facebook, personal networks, Times Square Billboards, London street art, and CNN news tickers (ok, we were lying about those last three) to announce what the 30 day challenge of the month will be. Their sincerest hope is that you join them in their 30 day challenge to become a part of the 30 Day Challenge community they are building. They will also love you to pieces if you donate to the charity they are raising awareness and support for as a part of each 30 day challenge.




30DaysOfBeauty is a lifestyle experiment designed to boost self-esteem and encourage women (and men!) to see how truly beautiful they are – and raise money for a good cause in the process! Everybody wins!

Created by the two Jens, one the writer of The Smashed Planet and the other the writer of My Smiling Heart, 30DaysOfBeauty will use tweeting and blogging to spread a message of self-love and self-worth.

For 30 days, starting on the 1st of April 2011, the two Jens will take to their twitter accounts (@jenfromal and @smiling_heart) dedicating one tweet per day to a reason why they are beautiful.

Each 30DaysOfBeauty tweet will finish with the hashtag #imbeautifulbecause, encouraging others to join in on the fun and tweet about why they are beautiful, too!

Every week, the two Jens will each write a post about their progress on the 30DaysOfBeauty challenge, list their #imbeautifulbecause tweets from the previous week, and also include some of their favourite #imbeautifulbecause tweets from others.

Now, here’s the most important part.

Through crowdrise, the two Jens will be using this 30 day challenge to raise money for To Write Love On Her Arms, a cause that is dedicated to helping those struggling with depression, addiction, self-injury and suicide.

We are dedicating these 30 days to raise at least $300 for To Write Love On Her Arms.

So get ready to tweet up a storm in April! Follow the two Jens as they uncover the many reasons why they are beautiful, and raise money for an amazing cause in the process. Join in on the 30DaysOfBeauty challenge!


It’s time to put the YOU in beaYOUtiful!

Donate to this cause here!


Wear this badge on your blog, link it to the 3oDaysOfBeauty crowdrise page, and help raise money for a good cause while promoting self-love!

Be a beautiful force of good.

Link:  http://www.crowdrise.com/30DaysOfBeauty

Badge HTML: <a href=”http://www.crowdrise.com/30DaysOfBeauty”><img border=”0″ src=”https://jensmilingheart.files.wordpress.com/2011/03/30daysbeautybadge.jpg?w=125&amp;h=125″></a&gt;

Note: The Two Jens are not official representatives of TWLOHA, only dedicated supporters of the cause.

21 responses to “30Days

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    THanks for bringing positivity, confidence, and the push to believe in ourselves into this world. :)_

    • 😀 Thank you, Laur! 😀 So happy you like it! I’ll be emailing you soon, asking you to get involved for post of self-love and awesomeness! 😀

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  6. Lauren mentioned your blog to me so I found it and I LOVE this challenge! TWLOHA is one of my favorite organizations!! I will definitely be following along your challenge..its something that is so needed!

    • Hi Amanda! So glad Lauren connected us! Isn’t she just Awesome?! 😀 So happy to be on this 30 Days challenge with you! 😀 Stay beaYOUtiful!

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  9. Hello Two Jens!
    Just wanted to say I think this is a beautiful idea, I will be definitely be along for the ride and getting involved where I can.
    Love light and laughter

    • Hi Claire! Thank you so much! And thank you for taking part, the more people share their true beauty with the world, the brighter it will be 😀

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  11. I love your positivity..!

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  17. What an awesome idea! Sorry, I missed it! Waiting for May’s challenge 🙂

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